Look, see, imagine and show

At the start of my career as designer I learned all about collecting information of an customer I could lay my hands on so I could design something that fitted the culture of the company. So at the start of an assigment I collected materials about their identity, their goals, the culture of the company etcetera. Then I filtered all the material to bring order in the pile of information. After that I started to make sketches and notes. And as an final step towards a definte design I selected the sketches that where best in line with the assignment.

This is roughly the same workflow I use when I have to shape the information flow within an company, or when building the information architecture for a big website. Although the end result differs enormously with the different kind of assignments the keywords are always collecting, arranging, analyzing, selecting, interpreting, showing. And I always make little thumbnail sketches. Or schemes. Or visual statistics.

And it was Dan Roam who, in his book 'Drawing on the back of a Napkin' wrote about what I was already doing intuitively for years... He's calling them the 4 steps of visual thinking. And he's using them for solving business problems and selling ideas with pictures. I definitely loved reading the book. And it's suited for anyone interested in visual thinking. Even if you think you can't draw!


Related information:
Back of the Napkin. Dan Roam.
Digital Roam, his blog, where he writes about Visual thinking and Information visualization
His company Digital Roam where he puts his ideas into practice.

Leave a comment

Tik te tekens in die u ziet in de afbeelding hierboven.


Over dit artikel

Deze pagina bevat een enkel bericht geschreven door ns gepubliseerd op October 17, 2008 1:58 PM.

De vijf basisvormen van taal was het vorige bericht op deze blog.

Different viewpoints of information is het volgende bericht op deze blog.

Lees recente content in de linker kolom of blader door het archief om alle content te vinden.

This is a Flickr badge showing public photos and videos from Amsterdam, statistisch bekeken. Make your own badge here.
Creative Commons License
This weblog is licensed under a Creative Commons License.
Powered by Movable Type 4.21-en